Vasile S, Mototo L, Chuchu T. Using “Memes” as a Marketing Communication Tool in Connecting with Consumers within the Age of Digital Connectivity. IRMM [Internet]. 2021 May 9 [cited 2024 May 2];11(3):30-5. Available from: https://www.econjournals.com/index.php/irmm/article/view/11313