1.
Timofeeva AA, Bulganina SV, Fomenko NM, Khachaturova MS, Nekrasova ML, Zakharova EN. Features of the Implementation of Integrated Marketing Communications: Resistance to Change. IRMM [Internet]. 2016 Feb. 1 [cited 2024 May 3];6(1S):27-32. Available from: https://www.econjournals.com/index.php/irmm/article/view/1861