Ghani MA, Othman A, Ibrahim NA, Wan Ismail WZ. Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry. IRMM [Internet]. 2016 Oct. 25 [cited 2024 May 1];6(4):1026-33. Available from: https://www.econjournals.com/index.php/irmm/article/view/2950