, University of South Africa, South Africa
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International Review of Management and Marketing Vol. 7 No. 3 (2017) - Articles
The Influence of Real-time Marketing Campaigns of Retailers on Consumer Purchase Behavior
Abstract PDF -
International Review of Management and Marketing Vol. 7 No. 3 (2017) - Articles
The Use of Search Engines in the Marketing of Accommodation Establishments: Adopt or Reject the Use of Google AdWords?
Abstract PDF -
International Review of Management and Marketing Vol. 7 No. 3 (2017) - Articles
The Influence of Sponsorship on the Stages of the Consumer's Decision-making Process: A South African Perspective
Abstract PDF