, Perbanas Instititute, Indonesia, Indonesia
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International Review of Management and Marketing Vol. 8 No. 1 (2018) - Articles
Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia's Banking Industry
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International Review of Management and Marketing Vol. 10 No. 3 (2020) - Articles
I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing
Abstract PDF