Circular Tourism Practices, Resource Efficiency Policy, and Environmental Performance: The Moderating Role of Green Technological Readiness

Abstract

Although the focus on sustainable tourism is increasing, the relationship between the use of circular tourism practices (CTP) and environmental performance (EP) is insufficiently researched. This is the gap that filled by analyzing the effects that CTP has on EP, and the mediating variable is resource efficiency policy (REP) as applied in the tourism industry of Jordan. Based on the data gathered on 225 tourism firms and institutions, the findings show that increased implementation of CTP has a massive positive impact on EP. Further, the results show that CTP positively impacts EP in high green technological readiness (GTR) compared to its low condition. Lastly, it is the REP that is identified to mediate the relationship between CTP and EP, which shows the importance of planned policy mechanisms in ensuring the translation of sustainability practises to measurable outcomes. The results supplement the existing body of research on sustainable tourism, environmental governance, and adoption of technology by incorporating organizational capabilities, policy processes and technological preparedness and giving empirical information on successful execution of circular and resource-efficient approaches in the emerging tourism destinations such as Jordan.