About the Journal
International Review of Management and Marketing (IRMM) is the international academic journal, and is a double-blind, peer-reviewed academic journal publishing high quality conceptual and measure development articles in the areas of management, marketing, business and related disciplines. The journal has a worldwide audience. The journal's goal is to stimulate the development of management, marketing, business and related disciplines theory worldwide by publishing interesting articles in a highly readable format.
ISSN: 2146-4405
Current Issue
Vol. 14 No. 2 (2024)
Published:
2024-03-19
Articles
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Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building
Abstract views: 287 / PDF downloads: 286 -
Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms
Abstract views: 102 / PDF downloads: 95 -
Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities
Abstract views: 161 / PDF downloads: 135 -
The Effect of Organizational Flexibility on Organizational Ambidexterity in Higher Education Institutions in Iraq
Abstract views: 79 / PDF downloads: 88 -
Navigating the Marketing Landscape: Strategies for Promoting Private Higher Education Institutions in South Africa
Abstract views: 120 / PDF downloads: 101