Stepwise Regression Analysis of the Determinants Influencing the Adoption of Islamic Banking

Monalisa Pattanayak; A. Udaya Shankar; Gaurav Kumar; S. Fakruddin Ali Ahmed; N. S. V. N. Raju; Srinivas Ravi Kumar Jeelakarra

doi:10.32479/irmm.19967

Authors

Monalisa Pattanayak Research Scholar, KL Business School, Koneru Lakshmaiah Education Foundation, Vaddeswaram, Andhra Pradesh, India.
A. Udaya Shankar KL Business School, Koneru Lakshmaiah Education Foundation, Deemed to be University, Vaddeswaram, Andhra Pradesh, India.
Gaurav Kumar Department of Commerce and Management, Sandip University, Madhubani, Bihar, India
S. Fakruddin Ali Ahmed School of management, Presidency University, Bengaluru, Karnataka, India
N. S. V. N. Raju Faculty of Management, Sharda University, Uzbekistan
Srinivas Ravi Kumar Jeelakarra MNR Medical College and Hospital, MNR Educational Trust, Hyderabad, Telangana, India

DOI:

https://doi.org/10.32479/irmm.19967

Keywords:

Islamic Banking, Religion, Customer Perception, Stepwise Regression

Abstract

This study explores the key factors influencing the adoption of Islamic Banking (IB) among Pakistani customers. Data were collected from 150 bank customers in the Peshawar district. The analysis involved descriptive statistics and stepwise regression. The findings reveal that religious commitment and consumer perception positively impact IB adoption. Additionally, the study highlights that customers in Pakistan generally have limited knowledge of IB products. These findings are valuable for Islamic banks in refining their marketing strategies. Marketing managers should focus on fostering a positive attitude by increasing awareness and emphasizing the benefits of Islamic banking services. Enhancing service delivery for existing customers can also generate positive word-of-mouth, further encouraging adoption.