About the Journal
International Review of Management and Marketing (IRMM) is the international academic journal, and is a double-blind, peer-reviewed academic journal publishing high quality conceptual and measure development articles in the areas of management, marketing, business and related disciplines. The journal has a worldwide audience. The journal's goal is to stimulate the development of management, marketing, business and related disciplines theory worldwide by publishing interesting articles in a highly readable format.
ISSN: 2146-4405
Current Issue
Vol. 14 No. 4 (2024)
Published:
2024-07-05
Articles
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Level of Financial Literacy Skills and Managerial Decision Implication among University Managers
Abstract views: 72 /
PDF downloads: 78
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Factors Influencing Audience’s Urban Preference through Mobile-Enabled Music
Abstract views: 38 /
PDF downloads: 28
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Factors Influencing Consumers’ Attitudes towards Digital Communications within the South African Banking Industry
Abstract views: 58 /
PDF downloads: 56
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Factors Influencing Employment Opportunities with Salary for People with Disabilities
Abstract views: 34 /
PDF downloads: 33
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The Brain Drain of Moroccan IT Profiles: An Exploratory Qualitative Study within Y and Z Generations
Abstract views: 60 /
PDF downloads: 28
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Enhancing the Quality-Of-Service Management for Managers and Frontline Employees: The Case of Post Office Services, South Africa
Abstract views: 52 /
PDF downloads: 32
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Using Social Media Analysis to Improve E-commerce Marketing Strategies
Abstract views: 120 /
PDF downloads: 69
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Supply Chain Integration and Organizational Resources and Capabilities: The Moderating Effect of Stakeholders’ Support
Abstract views: 34 /
PDF downloads: 39
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The Mediating Role of Self-Efficacy on Online Learning among Accounting Students
Abstract views: 59 /
PDF downloads: 55
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Integration Strategies and Competitive Advantage in Manufacturing Sector: Evidence from Ogun State, Nigeria
Abstract views: 37 /
PDF downloads: 32
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Exploring Millennial Consumers’ Behaviour in Social Commerce
Abstract views: 67 /
PDF downloads: 103
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Rethinking Mobile Food Safety: A Strategic Framework for Ambulant Vendors in the Philippines
Abstract views: 90 /
PDF downloads: 39
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Employee Engagement and Spiritual Leadership in Private Higher Education in South Africa
Abstract views: 151 /
PDF downloads: 69
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Examining Factors Influencing Consumers’ Participation in Social Media Contests
Abstract views: 39 /
PDF downloads: 29
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What Factors Drive Consumer Preference of Dairy Products with Education as Moderator? An Empirical Approach
Abstract views: 46 /
PDF downloads: 30
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Collaborative Governance in Strengthening Dimensions of Competitive Advantage of Sustainable Ecotourism Villages
Abstract views: 47 /
PDF downloads: 42
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The Impact of Green Corporate Social Responsibility on Employee Green Well-being and Creativity
Abstract views: 54 /
PDF downloads: 51
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Analysing the Art of Service Quality and Customer Satisfaction of Digital Banking Services: A SEM Approach
Abstract views: 62 /
PDF downloads: 37