How Technology Readiness Shapes Facial Recognition Payment Adoption: An Integrated Structural Model of Cognitive, Trust, and Risk Beliefs

Authors

  • Yue Cheng UCSI University, Kuala Lumpur, Malaysia.
  • Jihad Mohammad UCSI University, Kuala Lumpur, Malaysia.

DOI:

https://doi.org/10.32479/irmm.22423

Keywords:

Facial Recognition Payment, Technology Readiness, Trust-Risk Perception, Behavioral Intention

Abstract

Facial recognition payments are gaining widespread adoption, yet the psychological underpinnings of their acceptance remain unclear. This study introduces technological readiness as a second-order formative construct to explain how users' latent attitudes influence their perceptions of usability, usefulness, trust, and risk toward facial recognition payment systems. Data from 398 participants were analyzed using partial least squares structural equation modeling. Results indicate that this second-order construct significantly influences all perceived beliefs, highlighting its central role in user evaluations. Usability, trust, and perceived risk emerge as strong predictors of usage intention, while perceived ease of use exerts an indirect effect. Importance-performance analysis underscores that enhancing usability and trust should be strategic priorities for boosting user adoption. This study enriches theoretical understanding of biometric payment acceptance and provides practical guidance for improving system design and user communication.

Author Biographies

Yue Cheng, UCSI University, Kuala Lumpur, Malaysia.

Cheng Yue (Ms) is a PhD student in the Business and Management Program, UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia. She has received her master’s degree in Graduate Business School from UCSI University in 2021.

Jihad Mohammad, UCSI University, Kuala Lumpur, Malaysia.

Jihad Mohammad (Dr) is an Assistant Professor at the UCSI Business School in Kuala Lumpur, Malaysia. He holds an MBA from the National University of Malaysia. He has published numerous papers in peer-reviewed international journals and has extensive professional experience. He has conducted a workshop for graduate students on research methods and structural equation modeling. His research interests include civic organizations, psychological psychology, capital, leadership, innovation, and Islamic ethics.

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Published

2026-03-16

How to Cite

Cheng, Y., & Mohammad, J. (2026). How Technology Readiness Shapes Facial Recognition Payment Adoption: An Integrated Structural Model of Cognitive, Trust, and Risk Beliefs. International Review of Management and Marketing, 16(3), 293–304. https://doi.org/10.32479/irmm.22423

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Section

Articles