The Moderating Role of Business Intelligence in the Relationship between Supply Chain Alliances and Sustainable Firm Performance within Emerging Economic Environment

Authors

  • Bayode Olusanya Babatunde Department of Business Administration, Faculty of Management Sciences, Federal University, Oye Ekiti, Ekiti State, Nigeria,
  • Adebanji Adejuwon William Ayeni Business School, North West University, K14, Thambo Mbeki Way, Potchefstroom, North West Province, South Africa,
  • Olumuyiwa Oladapo Fasanmi Department of Entrepreneurial Studies, School of Vocational and Entrepreneurial Studies, College of Technology, Bamidele Olumilua University of Education, Science and Technology, Ikere Ekiti, Ekiti State, Nigeria,
  • Victor Ojo Olawanle Leicester, England, UK
  • John Ayodele Adekanmbi Department of Accounting, Bamidele Olumilua University of Education, Science and Technology, Ikere Ekiti, Ekiti State, Nigeria,
  • Bolatito Bolade Babalola-Alabi Ekiti Business School, Ado Ekiti, Ekiti State, Nigeria.

DOI:

https://doi.org/10.32479/irmm.22574

Keywords:

Business Intelligence, Supply Chain Alliances, Sustainable Firm Performance, Moderating

Abstract

This study examined how Business Intelligence (BI) moderates the relationship between Supply Chain Alliances (SCA) and Sustainable Firm Performance (SFP) in emerging economic environments. Adopting a quantitative design and structural equation modeling, the study assessed both the direct and moderating effects of BI on firm sustainability outcomes. Findings showed that supply chain alliances have a positive but modest influence on sustainable firm performance (β = 0.204, t = 2.979, p = 0.003). BI also exhibited a positive effect on SFP (β = 0.096, t = 1.006, p = 0.004), suggesting its independent relevance to sustainability enhancement. Crucially, BI demonstrated a strong moderating effect on the SCA–SFP relationship (β = 0.715, t = 8.835, p < 0.001), indicating that BI significantly strengthens the impact of supply chain partnerships on firm sustainability. This underscores BI as a vital factor of sustainable performance in emerging markets, enhancing the benefits derived from alliances through improved analytics, real-time insights, and informed decision-making. The study concludes that firms can achieve superior sustainability outcomes by integrating BI tools into their supply chain processes. It recommends greater investment in BI infrastructure, enhanced knowledge sharing among partners, and the development of analytical capabilities that incorporate environmental and market intelligence into sustainability strategies.

Author Biographies

Bayode Olusanya Babatunde, Department of Business Administration, Faculty of Management Sciences, Federal University, Oye Ekiti, Ekiti State, Nigeria,

Dr. Babatunde Bayode Olusanya is a distinguished academic currently serving as a Reader and Head of the Department of Business Administration at the Federal University Oye-Ekiti, Ekiti State, Nigeria. He bagged his Bachelor's degree in Business Administration from the University of Ado Ekiti (now Ekiti State University) in 2004 and subsequently pursued a Master of Science in Business Administration at the University of Lagos specialised in Operations Research/ Marketing. He further attained his Ph.D. in Business Administration from the University of Ilorin, Kwara State. Dr. Babatunde Bayode O. is a respected member of several professional and academic bodies, including the Nigerian Institute of Management and the Institute for Operations Research of Nigeria. His research interests continue to advance the understanding of operations research and marketing, contributing to the development of innovative strategies and frameworks for business improvement.

Olumuyiwa Oladapo Fasanmi, Department of Entrepreneurial Studies, School of Vocational and Entrepreneurial Studies, College of Technology, Bamidele Olumilua University of Education, Science and Technology, Ikere Ekiti, Ekiti State, Nigeria,

Department of Entrepreneurial Studies. Lecturer

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Published

2026-03-16

How to Cite

Babatunde, B. O., Ayeni, A. A. W., Fasanmi, O. O., Olawanle, V. O., Adekanmbi , J. A., & Babalola-Alabi, B. B. (2026). The Moderating Role of Business Intelligence in the Relationship between Supply Chain Alliances and Sustainable Firm Performance within Emerging Economic Environment. International Review of Management and Marketing, 16(3), 366–377. https://doi.org/10.32479/irmm.22574

Issue

Vol. 16 No. 3 (2026)

Section

Articles