Scientific Mapping of Purchase Intention Research: Patterns, Key Contributors, and Future Directions Based on Scopus (2023-2025)

Abstract

This study aims to conduct a bibliometric analysis of purchase intention research indexed in Scopus, focusing on trends and patterns from 2023 to 2025. Using Biblioshiny, the study identifies leading journals, authors, affiliations, countries, collaborations, highly cited articles, and main research themes. The Journal of Retailing and Consumer Services emerges as the most productive journal, with FPT University as the top affiliation and Zhang Y as the most prolific author. The most cited article is Treiblmaier H. (2023), Using blockchain to signal quality in the food supply chain: The impact on consumer purchase intentions and the moderating effect of brand familiarity, published in the International Journal of Information Management. China ranks first for corresponding author contributions. Dominant keywords include “purchase intention,” “sales,” and “purchasing.” Emerging research areas such as the metaverse, NFTs (Non-Fungible Tokens), VIS (Vote to Influence System), skincare, and tactics. This research offers a meaningful contribution that can inform and guide future bibliometric investigations undertaken by scholars within the scope of purchase intention by offering insights into key authors, journals, affiliations, countries, and dominant keywords. Additionally, it supports broader academic collaboration and knowledge development in this research domain.