The Impact of Information Technology Use on Achieving a Sustainable Competitive Advantage in Airlines Companies

Abstract

This aim of study is determining the impact of information technology use and its dimensions; equipment, software, databases, people, and networks, on achieving sustainable competitive advantage and its dimensions; quality, flexibility, innovation, and lower cost, in Airlines companies. The study targeted employees in senior and middle management. The study adopted approach of a descriptive analytical by using the IBM SPSS Statistics Software., The study used a comprehensive sampling of all participants, which consisted of 324 supervisory positions at Royal Jordanian Airlines. Only 260 questionnaires distributed were considered usable for next analysis, that it represents 80% of the population. The study concluded that there is a significant positive statistically impact of information technology use and its dimensions; equipment, software, databases, people, and networks, on achieving sustainable competitive advantage and its various dimensions; quality, flexibility, innovation, and lower cost, in Airlines companies. The study emphasized in their recommendations on enhancing the use of information technology and supporting it in its dimensions: (equipment, software, databases, people, and networks), for its important and positive role in achieving a sustainable competitive advantage in Airlines companies.