Institutions, Norms, and Self-Belief: A Moderated-Mediated Model of Women’s Political Participation

Authors

  • Muhammad Shahab Department of Pakistan Studies and International Relations, Abbottabad University of Science and Technology, Abbottabad, 22620, Pakistan,
  • Razia Sultana College of Business, Al Yamamah University, Riyadh, Saudi Arabia,
  • Baserat Sultana Department of Economics, University of Wah, Quaid Avenue, WahCantt, Pakistan; & School of Economics and Finance, Xi’an Jiaotong University, Shaanxi, 710049, China,
  • Shanthi Rajan University of Stirling, Ras Al Khaimah (RAK) Campus, Ras Al Khaimah, UAE,
  • Lubna Amin Institute of Management Sciences, The University of Haripur, Haripur Khyber, Pakhtunkhwa 22620, Pakistan,
  • Imran Naseem Department of Pakistan Studies and International Relations, Abbottabad University of Science and Technology, Abbottabad, 22620, Pakistan,
  • Ilknur Ozturk Faculty of Economics, Administrative and Social Sciences, Nisantasi University, Istanbul, Turkiye
  • Khalid Zaman The university of Haripur

DOI:

https://doi.org/10.32479/irmm.23188

Keywords:

Women’s Political Participation, Political Self-Efficacy, Gender Empowerment, Cultural Norms, Party Inclusiveness, Structural Equation Modeling

Abstract

In South Asia, institutional, socio-cultural, and economic barriers prevent women from participating in politics, a prerequisite for democracy. This study examines how educational attainment, economic independence, community and family support, and political party membership affect women’s political involvement in Sri Lanka, Pakistan, and India. The study also evaluates the moderating effects of cultural norms and the mediating effects of political self-efficacy using a single analytical approach. A quantitative cross-sectional survey obtained primary data from 1,035 women in all three countries. These women had diverse careers and social backgrounds. The data were evaluated using Structural Equation Modeling to determine direct, mediated, and moderated relationships among constructs. The study shows that educational performance, economic independence, family/community support, and political party inclusion influence women’s political involvement. Psychological empowerment converts resources into involvement, and political self-efficacy partially regulates social and institutional support. Limited cultural norms reduce the influence of economic independence and education on political engagement. Combining economic, structural, and psychological factors creates an integrated overview of South Asian women’s political involvement. The findings affect policymakers and political organizations seeking to remove cultural and institutional impediments to female empowerment and inclusive governance.

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Published

2026-03-16

How to Cite

Shahab, M., Sultana, R., Sultana, B., Rajan, S., Amin, L., Naseem, I., … Zaman, K. (2026). Institutions, Norms, and Self-Belief: A Moderated-Mediated Model of Women’s Political Participation. International Review of Management and Marketing, 16(3), 76–89. https://doi.org/10.32479/irmm.23188

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Articles