Determinants of E-learning Acceptance among Agricultural Extension Agents in Malaysia: A Conceptual Framework

Safaie Mangir, Zakirah Othman, Zulkifli Mohamed Udin

Abstract


The objective of this paper is to develop a framework on e-learning acceptance among agricultural extension agents in Malaysian agricultural sector. E-learning is viewed as a solution in response to the increasing need for learning and training. This paper will review past literatures for the relevant factors that influence behavioral intention for e-learning acceptance as well as the relevant behavioral theories that provide the foundation for developing research framework to illustrate the relationship between the factors and behavioral intention for e-learning acceptance. The outcome of this research is the proposed framework that demonstrates the relationship between the factors and behavioral intention for e-learning acceptance. Understanding the determinants of e-learning acceptance will lead to the development of more effective and meaningful e-learning services. The research outcome will help to increase the interest to use e-learning, improve the policies and infrastructure, widen the availability and increase user engagement. Investigating the ability of the behavioral theory in predicting e-learning acceptance in agricultural setting will be useful for comparison in the future studies in different settings.

Keywords: Acceptance, Agriculture, E-learning, Extension Agent

JEL Classifications: Q13, D83


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