Vol. 4 No. 4 (2014)

Articles

• Measurement of Consumer Ethnocentrism of Slovak Consumers

  Abstract views: 69 / PDF downloads: 70

  Janka Taborecka-Petrovicova, Maria Gibalova

  247-258

  • PDF

• Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

  Abstract views: 114 / PDF downloads: 203

  Abdullah Malik, Bushan D. Sudhakar

  259-275

  • PDF

• Accounting for Marketing: Marketing Performance Through Financial Results

  Abstract views: 88 / PDF downloads: 177

  Levent KOSAN

  276-283

  • PDF