, Taylor's University
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International Review of Management and Marketing Vol. 6 No. 2 (2016) - Articles
Why do Urban Young Adults Share Online Video Advertisement in Malaysia?
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International Review of Management and Marketing Vol. 6 No. 3 (2016) - Articles
The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention
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International Review of Management and Marketing Vol. 6 No. 4 (2016) - Articles
Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction
Abstract PDF