International Review of Management and Marketing

International Review of Management and Marketing (IRMM) is the international academic journal, and is a double-blind, peer-reviewed academic journal publishing high quality conceptual and measure development articles in the areas of management, marketing, business and related disciplines.

ISSN: 2146-4405


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Announcements

 

INTERNATIONAL CONFERENCE ON BUSINESS, ECONOMICS, ENERGY AND ENVIRONMENTAL SCIENCES (ICBEEES) 2014

 

The main aim of ICBEEES 2014 to provide productive opportunities for academics and practitioners from interdisciplinary fields of Business, Economics and Environmental Sciences to meet, share and take away expertise and ideas in related disciplines. The conference will bring together leading researchers and economists in the domain of interest around the globe. ICBEEES 2014 offers interdisciplinary themes of quality R&D topical developments from potential contributors and experts and provides an opportunity to bring in the new techniques and horizons that will contribute to businesses, environment and economy.

The ICBEEES 2014 will take place in Kuala Lumpur, Malaysia, between 19-21 September, 2014. 

Conference website: http://www.icbeees.org 

 
Posted: 2014-03-16
 
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Vol 4, No 4 (2014)

Table of Contents

Articles

Measurement of Consumer Ethnocentrism of Slovak Consumers PDF
Janka Taborecka-Petrovicova, Maria Gibalova 247-258
Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature PDF
Abdullah Malik, Bushan D. Sudhakar 259-275
Accounting for Marketing: Marketing Performance Through Financial Results PDF
Levent KOSAN 276-283


ISSN: 2146-4405