International Review of Management and Marketing (IRMM) is the international academic journal, and is a double-blind, peer-reviewed academic journal publishing high quality conceptual and measure development articles in the areas of management, marketing, business and related disciplines.
INTERNATIONAL CONFERENCE ON BUSINESS, ECONOMICS, ENERGY AND ENVIRONMENTAL SCIENCES (ICBEEES) 2014
The main aim of ICBEEES 2014 to provide productive opportunities for academics and practitioners from interdisciplinary fields of Business, Economics and Environmental Sciences to meet, share and take away expertise and ideas in related disciplines. The conference will bring together leading researchers and economists in the domain of interest around the globe. ICBEEES 2014 offers interdisciplinary themes of quality R&D topical developments from potential contributors and experts and provides an opportunity to bring in the new techniques and horizons that will contribute to businesses, environment and economy.
The ICBEEES 2014 will take place in Kuala Lumpur, Malaysia, between 19-21 September, 2014.
Conference website: http://www.icbeees.org
Vol 4, No 4 (2014)
Table of Contents
|Measurement of Consumer Ethnocentrism of Slovak Consumers|
|Janka Taborecka-Petrovicova, Maria Gibalova||247-258|
|Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature|
|Abdullah Malik, Bushan D. Sudhakar||259-275|
|Accounting for Marketing: Marketing Performance Through Financial Results|